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Aaron Lambert

Aaron Lambert
September 23, 2025
After completing high school, Aaron joined Penske Racing Shocks in 2000 as a damper technician. Since then, Aaron served in multiple management and technical rolls in the company and oversaw all major sales markets including Short Track, NASCAR, Sports Car, and IndyCar. He spearheaded the company’s successful return to the Late Model market as well as the new S-link shock dyno product line. In addition, Aaron handles all dealer relationships and has been a driving force behind Penske Racing Shocks’ long term in-house manufacturing strategy . Aaron was promoted to General Manager in 2019, a position he currently holds.
Articles By Aaron Lambert

How to Baseline Your Suspension Setup: A Data-Driven Approach to Finding Speed

Suspension tuning only works when the process is clean.

Are Cheaper Shocks Good Enough? The Real Cost of Cheap Racing Shocks and Why Initial Price Doesn't Tell the Whole Story

Cheap shocks will look fine at first. They fit, the car sits right, and everything seems okay. But once they start working ...

Linear, Progressive, Regressive, Digressive Shock Valving: Differences and Use-Cases

Which is better: Running shoes or hiking boots? We both know that’s a silly question that’s impossible to answer without ...

Racing Shocks Explained in Less than 10 Minutes

Have you waited too long to ask about the ins and outs of racing shocks, and now you’re too afraid to ask? Don’t worry: ...

10 Ways To Completely Sabotage Your Race Car Setup

It pays to be confident in your potential yet aware of your inexperience.

What To Know About Race Suspension Tuning

Suspension performance is all about having the perfect parts, right?

6 Things We All Hate About Rebuilding Racing Shocks

Skilled shock maintenance gives you the edge over your competition.

What NOT to Do When Setting Up Your Racing Suspension for Dirt

You could be in the middle of the pack or standing on the podium. That’s the difference a badly or properly tuned racing ...

5 Myths About Racing Shocks: Busted

For racers, winning is everything! Shocks are arguably the most critical component on your car or bike for winning, and ...

5 Reasons You Should Invest in Your Racing Shocks

The best racers invest time, effort, and money into their car or bike. They are meticulous. They explore every variable. ...