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Aaron Lambert

Aaron Lambert
September 23, 2025
After completing high school, Aaron joined Penske Racing Shocks in 2000 as a damper technician. Since then, Aaron served in multiple management and technical rolls in the company and oversaw all major sales markets including Short Track, NASCAR, Sports Car, and IndyCar. He spearheaded the company’s successful return to the Late Model market as well as the new S-link shock dyno product line. In addition, Aaron handles all dealer relationships and has been a driving force behind Penske Racing Shocks’ long term in-house manufacturing strategy . Aaron was promoted to General Manager in 2019, a position he currently holds.
Articles By Aaron Lambert

Sprint Car Shock Setup Guide: A Repeatable Tuning Process

Shock tuning breaks down when the car won't repeat. When that happens, every adjustment becomes noise instead of feedback. ...

The Best ATV Shocks: Everything You Need to Know Before Buying

Stop Wasting Money on the Wrong ATV Shock This guide exists because many ATV riders don't research suspension before they ...

The Evolution of Shock Damping Technology: From Mechanical to Electronic Control

7 Things Racing Learned Along the Way In the early 2000s, it looked like electronic damping was the obvious next step for ...

Should Your Racing Team Own or Rent a Shock Dyno?

We get this question all the time from team owners and crew chiefs, and it usually comes up at the same stage of a program’s ...

Nitrogen Charging in Racing Shocks: The Critical Factor Most Racers Overlook

Most drivers start suspension tuning with springs, clickers, ride height, and tire pressure. You make a change, go drive, ...

How to Baseline Your Suspension Setup: A Data-Driven Approach to Finding Speed

Suspension tuning only works when the process is clean.

Are Cheaper Shocks Good Enough? The Real Cost of Cheap Racing Shocks and Why Initial Price Doesn't Tell the Whole Story

Cheap shocks will look fine at first. They fit, the car sits right, and everything seems okay. But once they start working ...

Level Up Your Knowledge With A Hands-On S3 Shock Class

Racers and riders know few more thrilling experiences than taking a corner at speed and handling it flawlessly. Having the ...

Linear, Progressive, Regressive, Digressive Shock Valving: Differences and Use-Cases

Which is better: Running shoes or hiking boots? We both know that’s a silly question that’s impossible to answer without ...

Racing Shocks Explained in Less than 10 Minutes

Have you waited too long to ask about the ins and outs of racing shocks, and now you’re too afraid to ask? Don’t worry: ...