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Aaron Lambert

Aaron Lambert
September 23, 2025
After completing high school, Aaron joined Penske Racing Shocks in 2000 as a damper technician. Since then, Aaron served in multiple management and technical rolls in the company and oversaw all major sales markets including Short Track, NASCAR, Sports Car, and IndyCar. He spearheaded the company’s successful return to the Late Model market as well as the new S-link shock dyno product line. In addition, Aaron handles all dealer relationships and has been a driving force behind Penske Racing Shocks’ long term in-house manufacturing strategy . Aaron was promoted to General Manager in 2019, a position he currently holds.
Articles By Aaron Lambert

5 Reasons You Should Invest in Your Racing Shocks

The best racers invest time, effort, and money into their car or bike. They are meticulous. They explore every variable. ...

Racing Suspension: Expectations vs. Reality

The best drivers or riders have the best suspension, right? It’s partly true. It’s comforting to believe that installing the ...

How to Solve Handling Issues With A Shock Rebuild

How do you know when you need a shock rebuild? It's a question we get a lot from drivers and riders, and the truth is there ...

Motorcycle Spring Preload: What It Does, and Why We Would Adjust it

Springs are a critical, foundational part of your suspension setup as springs determine the proper sag measurement and rider ...

How to Properly Set Your Motorcycle Front Suspension Sag & Why it Matters

Good news - there is an optimum setting for motorcycle suspension sag. The even better news is that it can and should be ...

Penske Racing Shocks Top 5 Suspension Tuning Tips

There is no perfect suspension setup. Not because it isn’t out there, but the perfect suspension setup is driver-dependent. ...

How to Properly Use a Penske Shock Tuning Guide to Optimize Your Performance

Most people can change a lightbulb. But a light fixture? That requires research and expert help. In all areas of life, there ...

What is Low-speed Compression, and Why Might You Need to Adjust it?

Imagine purchasing expensive shocks and not squeezing every ounce of performance out of them. You run that risk if you don’t ...

What Do Low-speed and High-speed Compression Adjusters Do?

You might be familiar with low and high-speed compression, but do you know how to adjust them and why you would? Answering ...

What is the Difference Between Low-Speed Damping and High-Speed Damping?

Successful drivers don't use stock suspension settings, and they know that their shocks and springs have to be set up to ...