Skip to main content

Aaron Lambert

Aaron Lambert
September 23, 2025
After completing high school, Aaron joined Penske Racing Shocks in 2000 as a damper technician. Since then, Aaron served in multiple management and technical rolls in the company and oversaw all major sales markets including Short Track, NASCAR, Sports Car, and IndyCar. He spearheaded the company’s successful return to the Late Model market as well as the new S-link shock dyno product line. In addition, Aaron handles all dealer relationships and has been a driving force behind Penske Racing Shocks’ long term in-house manufacturing strategy . Aaron was promoted to General Manager in 2019, a position he currently holds.
Articles By Aaron Lambert

What Are Adjustable Shocks?

Adjustable shocks let you change how much damping the shock produces after it's installed on the vehicle. Depending on the ...

What Is a Shock Dyno and How Does a Shock Dyno Work?

Ashock dyno is a testing machine that measures how much damping force your shock produces as it moves through compression ...

How to Adjust Motorcycle Suspension for Weight

Adjusting yourmotorcycle suspension for your weight starts with how far the bike settles when you sit on it. Your body ...

What Are the Best Off-Road Shocks?

The best off-road shocks are custom-built, rebuildable, and matched to your vehicle and how you actually use it. You want ...

Servicing Your Racing Shocks: The Basics

When you choose aracing shock, you're also choosingthe support system behind it. Who you buy from matters more than most ...

Can You Predict a Damper Curve Before You Build the Shock?

A damper curve is a plot of the force a shock produces against the speed at which its shaft is moving. It is the main ...

Shock 6 Development Has Stopped: What It Means for Your Dyno Data

A shock dyno strokes a shock through a controlled motion at known velocities and measures the force it produces in response. ...

What Is Shock Dyno Analysis Software, and Who Needs It?

Shock dyno analysis software is the program used to build shock tests, capture the data those tests produce, and turn that ...

What Is Shock Hysteresis and Why Does It Matter?

Most racers spend their time evaluatingspring rates,damping curves, ride heights, and tire data. Shock hysteresis rarely ...

Remote Canister vs. Piggyback Shocks: What's the Difference?

Remote Canister vs. Piggyback Shocks: Why Both Designs Exist When people start looking at reservoir shocks, one of the first ...