Skip to main content

Aaron Lambert

Aaron Lambert
September 23, 2025
After completing high school, Aaron joined Penske Racing Shocks in 2000 as a damper technician. Since then, Aaron served in multiple management and technical rolls in the company and oversaw all major sales markets including Short Track, NASCAR, Sports Car, and IndyCar. He spearheaded the company’s successful return to the Late Model market as well as the new S-link shock dyno product line. In addition, Aaron handles all dealer relationships and has been a driving force behind Penske Racing Shocks’ long term in-house manufacturing strategy . Aaron was promoted to General Manager in 2019, a position he currently holds.
Articles By Aaron Lambert

Spring rate isn’t what the tire feels. Learn how wheel rate, motion ratio, and suspension geometry really affect race car handling.

Ride frequency and natural frequency are the same concept described from two directions, and understanding either one ...

Spring Rate in Racing Suspension: Wheel Rate, Motion Ratio, and How to Calculate What Your Tire Actually Feels

Spring rate is one of the most referenced numbers in racing setup, and understanding it correctly starts with one fact: the ...

Racing Shock Oil Leak: Causes, What to Inspect, and When to Rebuild

Finding oil on a racing shock gets your attention. The first question is usually whether it can still be raced or whether ...

Single vs Double Adjustable Shocks: Here's How to Actually Know Which One You Need

You'reordering shocks and you see the option. Single adjustable or double adjustable.

Sprint Car Shock Setup Guide: A Repeatable Tuning Process

Shock tuning breaks down when the car won't repeat. When that happens, every adjustment becomes noise instead of feedback. ...

The Best ATV Shocks: Everything You Need to Know Before Buying

Stop Wasting Money on the Wrong ATV Shock This guide exists because many ATV riders don't research suspension before they ...

The Evolution of Shock Damping Technology: From Mechanical to Electronic Control

7 Things Racing Learned Along the Way In the early 2000s, it looked like electronic damping was the obvious next step for ...

Should Your Racing Team Own or Rent a Shock Dyno?

We get this question all the time from team owners and crew chiefs, and it usually comes up at the same stage of a program’s ...

Nitrogen Charging in Racing Shocks: The Critical Factor Most Racers Overlook

Most drivers start suspension tuning with springs, clickers, ride height, and tire pressure. You make a change, go drive, ...

How to Baseline Your Suspension Setup: A Data-Driven Approach to Finding Speed

Suspension tuning only works when the process is clean.