Aaron Lambert

Aaron Lambert After completing high school, Aaron joined Penske Racing Shocks in 2000 as a damper technician. Since then, Aaron served in multiple management and technical rolls in the company and oversaw all major sales markets including Short Track, NASCAR, Sports Car, and IndyCar. He spearheaded the company’s successful return to the Late Model market as well as the new S-link shock dyno product line. In addition, Aaron handles all dealer relationships and has been a driving force behind Penske Racing Shocks’ long term in-house manufacturing strategy . Aaron was promoted to General Manager in 2019, a position he currently holds.
Articles By Aaron Lambert

Racing Shocks Explained in Less than 10 Minutes

Have you waited too long to ask about the ins and outs of racing shocks, and now you’re too afraid to ask? Don’t worry: ...

10 Ways To Completely Sabotage Your Race Car Setup

It pays to be confident in your potential yet aware of your inexperience.

What To Know About Race Suspension Tuning

Suspension performance is all about having the perfect parts, right?

6 Things We All Hate About Rebuilding Racing Shocks

Skilled shock maintenance gives you the edge over your competition.

What NOT to Do When Setting Up Your Racing Suspension for Dirt

You could be in the middle of the pack or standing on the podium. That’s the difference a badly or properly tuned racing ...

5 Myths About Racing Shocks: Busted

For racers, winning is everything! Shocks are arguably the most critical component on your car or bike for winning, and ...

5 Reasons You Should Invest in Your Racing Shocks

The best racers invest time, effort, and money into their car or bike. They are meticulous. They explore every variable. ...

Racing Suspension: Expectations vs. Reality

The best drivers or riders have the best suspension, right? It’s partly true. It’s comforting to believe that installing the ...

How to Solve Handling Issues With A Shock Rebuild

How do you know when you need a shock rebuild? It's a question we get a lot from drivers and riders, and the truth is there ...

Motorcycle Spring Preload: What It Does, and Why We Would Adjust it

Springs are a critical, foundational part of your suspension setup as springs determine the proper sag measurement and rider ...
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