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Aaron Lambert

Aaron Lambert
September 23, 2025
After completing high school, Aaron joined Penske Racing Shocks in 2000 as a damper technician. Since then, Aaron served in multiple management and technical rolls in the company and oversaw all major sales markets including Short Track, NASCAR, Sports Car, and IndyCar. He spearheaded the company’s successful return to the Late Model market as well as the new S-link shock dyno product line. In addition, Aaron handles all dealer relationships and has been a driving force behind Penske Racing Shocks’ long term in-house manufacturing strategy . Aaron was promoted to General Manager in 2019, a position he currently holds.
Articles By Aaron Lambert

Racing Shock Oil Leak: Causes, What to Inspect, and When to Rebuild

Finding oil on a racing shock gets your attention. The first question is usually whether it can still be raced or whether ...

Single vs Double Adjustable Shocks: Here's How to Actually Know Which One You Need

You'reordering shocks and you see the option. Single adjustable or double adjustable.

Allen Croll Retires as Penske Racing Shocks Consolidates Operations to Pennsylvania Headquareters

Reading, PA – November 4, 2020 – Charlie McKinney has joined Penske Racing Shocks (PRS), the world leader in suspension ...

Penske Racing Shocks Announces Merger with VP Machine

Reading, PA – March 23, 2022 – Penske Racing Shocks is proud to announce a merger with VP Machine LLC.

Dennis Wells Joins Penske Racing Shocks

Reading, PA – March 1, 2021 – Dennis Wells has joined Penske Racing Shocks (PRS), the world leader in suspension technology, ...

Charlie McKinney Joins Penske Racing Shocks

Reading, PA – November 4, 2020 – Charlie McKinney has joined Penske Racing Shocks (PRS), the world leader in suspension ...

Announcing New Penske 7100 Series Shock

New product draws upon decades of short track experience and encompasses industry-leading Penske quality, performance, and ...

Penske Racing Shocks COVID-19 Response Update

Reading, PA – March 20, 2020 - We would like to update you on the current situation at our factory in Pennsylvania. Many of ...

Penske Racing Shocks COVID-19 Communication

Reading, PA – March 12, 2020 – Please find below, a communication that was distributed to all Penske Racing Shock partners ...

Aaron Lambert Promoted to General Manager of Penske Racing Shocks

Reading, PA – February 5, 2020 – Penske Racing Shocks has named Aaron Lambert as their new General Manager. Aaron will take ...