Aaron Lambert Promoted to General Manager of Penske Racing Shocks

Aaron Lambert
Post by Aaron Lambert
February 5, 2020

Reading, PA – February 5, 2020 – Penske Racing Shocks has named Aaron Lambert as their new General Manager. Aaron will take on the role and oversee the day to day operations and engineering duties.

Randy Lawrence, President of Penske Racing Shocks had this to say-” Aaron Lambert has been promoted to the position of General Manager of Penske Racing Shocks. I am confident that this change will help us organize and coordinate all our resources, in our ongoing mission to support our existing customers, and attract new ones, with industry-best products and services.

Congratulations to Aaron on the results he has achieved in his first 20 years here, and on the increasing success we see ahead of us during his next 20 years.”

Aaron Lambert-“I am really excited for the challenges that lay in front of our company. We have a great team here at Penske Racing Shocks which allows us to produce the most competitive racing shocks on the market. When we pair that with our track side support, our customers win. That is our focus and will continue to be our focus, supplying our customers and the racing industry with the best product and support.

We have some new things on the horizon, and we are all excited to get to work.”

Aaron has been with Penske Racing Shocks since 2000. Since that time Aaron has been in numerous roles which included Stock Car Manager, IndyCar and Sport Car Manager, Production Manager, and most recently Director of Competition and Operations.

Along with his Directors titles, in the past five years Aaron has spear headed Penske Shocks Dirt Late Model program. “This has been a great market for us; we see only growth in this market. The car counts are up, the stands are typically sold out, and it’s just great racing. We have an awesome staff that is lead by Nick Stine, and we work with the best drivers and teams in racing, we are expecting great things in 2020!”

Penske Racing Shocks has been providing custom-built, high-performance shock absorbers to all forms of racing for over 30 years. Their products have won many races and national championships in multiple racing series, including Formula One, NASCAR, IRL, GARRS, DIRT, NHRA, AMA.

For more information call 610-375-6180.

Aaron Lambert
Post by Aaron Lambert
February 5, 2020
After completing high school, Aaron joined Penske Racing Shocks in 2000 as a damper technician. Since then, Aaron served in multiple management and technical rolls in the company and oversaw all major sales markets including Short Track, NASCAR, Sports Car, and IndyCar. He spearheaded the company’s successful return to the Late Model market as well as the new S-link shock dyno product line. In addition, Aaron handles all dealer relationships and has been a driving force behind Penske Racing Shocks’ long term in-house manufacturing strategy . Aaron was promoted to General Manager in 2019, a position he currently holds.
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